If you're wondering if you need to take your marketing to Facebook, then it's worth a shot. Facebook seems to be trying hard to offer more for the professional business people. Even Facebook itself feels more like a legitimate business these days, since it is now a publicly owned company. You'll find that some things are done a bit differently, but that doesn't mean they cannot be effective. You must learn the lay of the land and then how to execute all the techniques just right, but we can help you with that.
It's great to post at FB and that's what you're suppose to do, but you have to tone it down or keep it down. If you do this, then you may see a decline in the responses and involvement of others. So what this means is your updates have to be solid and valuable. So just keep things in perspective and be a good community member and avoid annoying people . Test things out and see what the response is like and let that be your guide.
Facebook has been rolling out a new format for pages called Timeline. This method helps you change the way your visitors see your page and gives you more chances for customization as well. The image you use for your profile photo absolutely ought to be your logo (or at least be related to your logo) but now you've got space for your pictures behind it. This space would be great for publishing photos of your business and your products. Make sure that your image is oriented as "landscape" so that they will keep looking good. No matter what, you should make sure to use this space somehow.
And beyond everything else, don't just slap up some snapshots of yourself. Doing this makes you seem unprofessional.
Pose questions on your page and see if you receive any suggestions worth taking seriously. The best way to do this, particularly for a traditional business, is to take new product suggestions. People may suggest holding a sale on a particular item. If you see a few common ideas arising, consider actually making that item available at a special promotional price. You'll create a new level of interaction when you do this. It also gets more people to Like your page. People like busy pages, so pay attention what's going on and then apply anything you see suggested.
You're probably sick to death of having to hear about Facebook . That doesn't mean, however, that Facebook is not still important. What's so interesting if not fascinating is that Facebook keeps on rolling along. Just look at Facebook for what it is and what it realistically possible for a centered small business because it will not always be the same for all of them.